Discover How to Increase Web Site Traffic Through Search Engine Optimization

There are many different methods you can use to increase web site traffic. But the majority of traffic to your web site will probably come from one of the major search engines with estimations that range from 67% to 90%. The power of search engines can indeed drive free, capable online visitors to your web site.

To increase web site traffic, you need be knowledgeable enough with search engine optimization. Search engine optimization refers to the clever manipulation of the frequency and location of keywords in your web pages to increase web traffic to your site.

In using search engine optimization to increase web site traffic, there are a number of things to be considered. Firstly,you need to have distinctive and fitting keyword phrases. Usually, individual keywords are too cutthroat to rank favorably, except if they are exceptional to the business you're in. When you describe your business, make sure you come up with two or three word phrases that are precise enough.

The location and frequency of your keywords are also critical to increase web traffic to your site. The keywords should be placed in the page title and also high up in the page text. The keywords that you select will be used all throughout the optimization method so it is important that you choose the keywords well. The placement of keywords is also crucial. Your keywords should likewise appear in the alt tags, meta keywords, meta description, headers and link addresses.

Another way that you can increase web traffic to your site is by using meta tags to guarantee a precise description of the page and to utilize variations of the keywords that were not placed in the page text. Meta tags were initially made to aid search engines in finding out vital data about your page that otherwise they might have had trouble verifying. You should repeat the most essential keyword phrases in the keyword and description meta tags. But be aware if you're overdoing the repetition. This may not increase web site traffic since this can be misinterpreted as spamming, which may lead to your site not being listed.

Be aware that your links may become hidden due to frames and image maps. When this happens, you may not be able to increase web traffic to your site. There are search engines that are not frame compatible and may conceal your links and stop them from going further into your site. These search engines include Excite, Alta Vista, WebCrawler and HotBot. The search engines that do not support image maps are Lycos, HotBot, Excite, and WebCrawler.

You should also increase the number of links that lead to your page to increase web site traffic. It is advisable to trade links with complimentary web sites or with associates. The more links, and preferably one way, non-reciprocal links from other web sites to your web pages, the higher it will be positioned by several of the search engines.

You might also want to regularly update your web pages to increase web traffic in your site. Several major search engines arrange re-crawls on web pages to see the frequency of their updates. This in turn will lead to a higher position in search results. It is recommended that you change the page enough so the date in your file is recent.

By: Neil Day