Discover How to Increase Web Site Traffic Through Search Engine Optimization

There are many different methods you can use to increase web site traffic. But the majority of traffic to your web site will probably come from one of the major search engines with estimations that range from 67% to 90%. The power of search engines can indeed drive free, capable online visitors to your web site.

To increase web site traffic, you need be knowledgeable enough with search engine optimization. Search engine optimization refers to the clever manipulation of the frequency and location of keywords in your web pages to increase web traffic to your site.

In using search engine optimization to increase web site traffic, there are a number of things to be considered. Firstly,you need to have distinctive and fitting keyword phrases. Usually, individual keywords are too cutthroat to rank favorably, except if they are exceptional to the business you're in. When you describe your business, make sure you come up with two or three word phrases that are precise enough.

The location and frequency of your keywords are also critical to increase web traffic to your site. The keywords should be placed in the page title and also high up in the page text. The keywords that you select will be used all throughout the optimization method so it is important that you choose the keywords well. The placement of keywords is also crucial. Your keywords should likewise appear in the alt tags, meta keywords, meta description, headers and link addresses.

Another way that you can increase web traffic to your site is by using meta tags to guarantee a precise description of the page and to utilize variations of the keywords that were not placed in the page text. Meta tags were initially made to aid search engines in finding out vital data about your page that otherwise they might have had trouble verifying. You should repeat the most essential keyword phrases in the keyword and description meta tags. But be aware if you're overdoing the repetition. This may not increase web site traffic since this can be misinterpreted as spamming, which may lead to your site not being listed.

Be aware that your links may become hidden due to frames and image maps. When this happens, you may not be able to increase web traffic to your site. There are search engines that are not frame compatible and may conceal your links and stop them from going further into your site. These search engines include Excite, Alta Vista, WebCrawler and HotBot. The search engines that do not support image maps are Lycos, HotBot, Excite, and WebCrawler.

You should also increase the number of links that lead to your page to increase web site traffic. It is advisable to trade links with complimentary web sites or with associates. The more links, and preferably one way, non-reciprocal links from other web sites to your web pages, the higher it will be positioned by several of the search engines.

You might also want to regularly update your web pages to increase web traffic in your site. Several major search engines arrange re-crawls on web pages to see the frequency of their updates. This in turn will lead to a higher position in search results. It is recommended that you change the page enough so the date in your file is recent.

By: Neil Day

Google Fun Facts

Google sorts billions of bits of information for its users. Here are some little-known bits of information about Google:

The basis of Google's search technology is called PageRank™, and assigns an "importance" value to each page on the web and gives it a rank to determine how useful it is. However, that's not why it's called PageRank. It's actually named after Google co-founder Larry Page.

Google's name is a play on the word googol, which refers to the number 1 followed by one hundred zeroes. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman. Google's play on the term reflects the company's mission to organize the immense amount of information available on the web.

Google started as a research project at Stanford University, created by Ph.D. candidates Larry Page and Sergey Brin when they were 24 years old and 23 years old respectively (a combined 47 years old).

Google's index of web pages is the largest in the world, comprising of billions of web pages. Google searches this immense collection of web pages often in less than half a second.

Google receives daily search requests from all over the world, including Antarctica.

Users can restrict their searches for content in 35 non-English languages, including Chinese, Greek, Icelandic, Hebrew, Hungarian and Estonian. To date, no requests have been received from beyond the earth's orbit, but Google has a Klingon interface just in case.

Google has a world-class staff of more than 2,668 employees known as Googlers. The company headquarters is called the Googleplex.

Google translates billions of HTML web pages into a display format for WAP and i-mode phones and wireless handheld devices, and has made it possible to enter a search using only one phone pad keystroke per letter, instead of multiple keystrokes.

Google Groups comprises more than 845 million Usenet messages, which is the world's largest collection of messages or the equivalent of more than a terabyte of human conversation.

Googlers are multifaceted. One operations manager, who keeps the Google network in good health is a former neurosurgeon. One software engineer is a former rocket scientist. And the company's chef formerly prepared meals for members of The Grateful Dead and funkmeister George Clinton.

How to Get Backlinks to Boost Your Page Rank

Backlinks are links that are directed towards your website. Backlinks are important for search engine optimization because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query. Backlinks are also called inward links, in links, inbound links or incoming links. Backlinks are the building block of good SEO.

Web designers and firms have been practicing this for years, outside of blogging. Website marketing is more dependent upon backlinks. Building backlinks however, can be a slow and tedious process every site owner and blogger has to face. When you are building a quality web-page, it’s important to build quality backlinks that are relevant to the theme of your site. Having your website, blog or Hub rank high with search engines is a key part to any online success, and backlinks are a crucial part of that success.

We constantly find information on the web telling you to “write quality content”, “get involved with social networking”, “and establish relationships with readers and other bloggers”. If you actively wish to increase the backlinks to your site and keep on the right side of Google, Yahoo and the other search engines, make sure you seek out the websites and blogs that complement your own website.

One of the very best methods of gaining backlinks is via the blogging community – when you read someone’s blog, you usually have the option to leave a comment. This is where you can leave a link to your website or blog for other people to check out – to really maximize this type of traffic, have your comment offer some kind of tip or advice on the preceding blog post. Article marketing is known as the white-hat way to create these relevant, inbound links. Among the acceptable ways of building quality backlinks are getting listed in directories, posting in forums, blogs and article directories. Common ways to get backlinks include exchanging links with other sites (reciprocal links) and by placing articles you write in article directories and on other sites. Another excellent way to get links to your site is by writing articles for newsletters, which are then published on other people's sites.

To increase your knowledge on search engine optimization and backlinks, you can easily click on any SEO site which will explain the process, in detail, and how you can increase traffic to your website. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important).

Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts. Many pages concerned with search engine optimization have mechanisms to discover how many backlinks the web page or website has, so that the site owner can not only know the exact number of times that it has been backlinked, but where these backlinks are coming from, and if they are from related sources or not.

Backlinks are the backbone of good SEO, right up there with content and your TITLE and META tags. They are a great way to build your web presence and, are actually rated by the various search engines by keywords and the content of the backlinked sites. Using backlinks is a great search engine optimization technique though, as long as the backlinks are genuine and are not an attempt to fool the search engine algorithms. Ideally backlinks are web pages with high PageRank, with content like yours and that already link to other web pages.

Author: Kerry M Johnson